Market Entry Strategy into Switzerland – An International Marketing Plan for Caves Bohigas

Authors

Moya Fernández, Virginia
Kral, Alexander   

Abstract

The Internet and many other recent innovations have brought a globalized world that has allowed companies to have an international presence. People have started to adopt common behaviors despite the culture of the country they come from. The same products are accessi-ble from many parts and every business can develop an international plan if wanted.
Nowadays, companies aim to spread their products around the world or to as many countries as possible, and so it is the case of Caves Bohigas. Therefore, the objective of this Master Thesis is developing an International Marketing Plan that can help Caves Bohigas to extend its international presence and open a market in a new country.

Director

Palau Saumell, Ramon  

Degree

IQS SM - Master in International Marketing in a Digital Environment / International Marketing & Sales Management

Date

2020-06-02