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Author
Sans Herrero, Greta
Prats Bigordà, Valentí
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Abstract
In the fashion sector, the annual expenditure on clothing in Spain is 21 billion €, a value that shows the reality of the massive consumption. The consequences are seen in the environment, which suffers negative impacts due to clothes manufacturing. There is a need to cover, and the proposed solution pretends to look for responsible consumption, not only to save the environment but also to reduce the number of clothes that are purchased needlessly.
Indumentis is a business idea which will offer the rental of clothes from all those stores known worldwide. Through an application and a website, the user will be able to select the garments of his interest, and through a fast delivery service, he would receive the clothing in less than one hour. Through this business idea, the unnecessary purchase of clothing will be reduced, offering the possibility of renting them.
Indumentis is addressed to those stores that are concerned with the environmental issues and want to be part of the solution, which will be called the clients, and, people who are also concerned and at the same time they want to reduce the number of garments in their closet, which are going to be the users.
The platform will generate revenues thanks to the fee paid by clients, which would allow them to hang the items, and, through the consumption of the users. Also, a premium version is offered which will have some advantages such as free shipping costs and free pick-up services.
The supply chain is based on carriers that will be in charge of collecting the orders in the stores, then they will take said orders to the users, and once the time in which the user owns the garment has passed, it is the consumer himself who return the item of clothing to the store. In the stores, there will be a cleaning and maintenance service in order to preserve the quality of the clothes.
Indumentis has a general director who is in charge of financial and legal matters, and an administrative officer who is responsible for customer assistance, and carriers, which number will increase every year in order to achieve the goal in terms of orders delivered. In addition, external marketing and promotion services will be hired.
The costs that the company has been based on a prediction of the orders that will be delivered each year. In addition, throughout the months, the orders will not be the same since there will be months that the demand will be higher than in others.
Regarding financial aspects, Indumentis does not have fixed asset expenses, so there will be no investment. A bank loan of 50.000 € will be requested to cover the expenses of the first year.
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