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Author
Juan Marí, Aloma
López Teixidor, Anna
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Abstract
From a few years ago to the present, consumerism has become a trend. It holds great importance in the lives of millions of people since it is capable of dominating the mind of these and of create needs for all the products we buy.
We convince ourselves that after making a purchase of a product determined that we want, it will help us to be happier and we will live better. We, Bahari Jewells, are a brand that offers more than a product; a dream. Showing off our jewelery collections leads clients to feel good, excited and satisfied.
We understand that there is a very wide competition in this sector and that more and more, this type of product is marketed. For this reason, we want differentiate ourselves well and achieve the loyalty of future customers. our advantage is based on the fact that our jewels are unique models designed by us with a special inspiration based on the sea and elaborated with durable products.
We try to achieve an optimal product to never lose quality desired by the client. In addition, we provide added value that consists of giving the customer the possibility of buying parts separately with the purpose of being able to save. We will also offer when you have any client any damage, help and the solution they deserve.
Mainly, our product is aimed at women between 25-50 years old who seek to feel beautiful and aesthetic pleasure by continually going to the fashion. Our competitive advantage is price leadership by establishing lower prices compared to the competition since we are not so well known despite manufacturing with excellent quality. The next business plan will highlight all our progress up to launch and make a forecast follow-up in the next three years.
Forecasted sales for the following respective years are 1,000, 2,900 and 4,700 units. In this project, the management will be carried out by both partners, Aloma Juan and Anna Lopez. At the moment we plan to carry out the economic activity.
As we had foreseen, logically, we experienced losses the first years of the opening of the project due to the investment and the Low sales as a consequence of not being known. from the third year we will start to make profits and progress year after year properly thanks to the little by little recognition that the brand.
It was to be expected that during the first two years we would have losses (-19,522.58, -5,270.58), due to initial marketing investments and the fact that we have created a new brand that is not known therefore sales have been rather low.
From the third year, we begin to obtain benefits; €10,882.62 specifically. This increase is mainly due to the fact that we have started to gain recognition as a brand thanks, above all, to the investments in advertising.
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