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Author Pous Rosell, Albert
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Abstract The idea of this project is to study whether the creation of a craft beer is feasible. viable. In the last few years, there has been a notable increase in the appearance of craft beers, as a result of the fact that these of craft beers as a result of the fact that they have an artisanal process, the production of each beer is unique, i.e., each beer is unique. production of each one of them is unique, that is to say, each craft beer has a unique taste, texture, flavour, aroma and taste. Each craft beer has a different taste, texture or aroma. The main objective of this work is to find out whether it is a profitable and viable business. and viable business. Firstly, the location of the production and distribution of the beer will be located in Cerdanya with the help of a company in will be located in Cerdanya with the help of a collaborating company, Lybica, located in company, Lybica, located in Llivia, which will rent us its premises for the production and storage of the beer and the production and storage of the beer and raw materials. It is a craft beer IPA (Indian Pale Ale), it has a high alcohol content, peculiar flavours and an intense aroma, which makes it a very alcohol content, peculiar flavours and an intense aroma which makes it a unique and quality beer. a unique and quality beer. This beer is called L'ARTISTA. The fact that it is an area with a significant floating population with a certain purchasing power, together with the design of a quality beer with a certain purchasing power, together with the design of a quality beer with its own characteristics and personality, and the fact that we have a family company in this market that would rent us their in this market that would rent us their facilities, makes this project viable. this project is indeed feasible. The key is to produce a different, quality product, based on natural and km0 products, which, together with a good service to our customers, allows us to natural and km0 products, which, together with a good service to our customers, will allow this brand to the development of this brand in the region and, in time, to be able to extend it to neighbouring neighbouring regions and specialised shops throughout Catalonia. |
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Director Molins López, Manuel |
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Degree IQS SM - Undergraduate Program in Business Administration and Management |
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Date 2022-09-12
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