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Author
Cerdà Mas, Ismael Vicent
Cruz Ceravalls, Fernando
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Abstract
Today, either because of lifestyle or because of the attractive offer in the market, people spend very little time preparing their meals and tend to choose services that. They allow you to eat quickly and at very competitive prices. However, the great offer governed by the multinational chains is sustained by the reduced prices and certainly questionable products, most of the time based on unbalanced foods and not always natural origins.
Office is created to offer an improvement to all those consumers who need fast food but, at the same time, demand quality and proximity in food, with chicken protein as a base product and ideal supplements to maintain a diet balanced. Dispatch prepares the dishes with a central kitchen system using the cooking technique low temperature that allows you to reduce costs and preparation times, offering a reduced range so that customers can order and pick up in the same establishment or through "delivery" applications. At the same time, the company wants to promote responsible consumption with the use of packaging designed in a parallel project carried out by the firm's own founders.
Sugarcane fiber containers that, in addition to promoting marketing, have been studied which is a material with less environmental impact and with excellent properties for use of takeaway food. The size of the fast food and takeaway market is 3,845 million euros and the of the group of other more specialized establishments, where the Firm resides, is 490 millions of euros. The first year, 19,800 tickets (€495,000) would be sold, which is equivalent to a gross margin of €222,750, the second 21,560 tickets (€539,000) with a margin of €242,550 and, finally, the third year would reach 25,009 tickets (€625,225) equivalent to €281,351.25 of gross margin.
The business idea is viable both economically and financially, although it requires of an initial investment through a contribution of social capital to the company of €80,000 per
part of the founding partners. The viability of the Office is shown in a financial plan in which, for a neutral scenario, the first year is profitable followed by the second and third years that progressively increase the income of the project. Despacho is expected to change the way of understanding fast food to go with a high-value offer, both for the quality of the products and for the dishes offered Very distinguished from the established takeaway. Born in the heart of Barcelona, the The project intends to grow both in the number of premises and in their capacities, with the objective of collecting the entire value chain, from selected products to detail and a central kitchen that constantly optimizes the times until the establishments are cared for to satisfy the most demanding customers.
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