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Author
Grande Ribó, Núria
Masferrer Hernández, Pol
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Abstract
Today there is a serious problem worldwide with the meat industry, due to pollution and a large amount of waste it generates, without forgetting the numerous cardiovascular diseases that result from excessive consumption of animal meat, especially red meat.
For this reason, Green Alpha was born: a company that aims to produce products identical to meat, but without meat, at least to reduce this problem.
Green Alpha produces and markets its products in supermarkets and hypermarkets, in order to reach the largest possible number of consumers. So much so, that it sells its products at a very competitive price to that of meat, thus being a substitute product for it in all aspects. However, the company will need a large investment in marketing to reach the maximum population, raise awareness of the problem, and encourage them to reduce their consumption of animal meat.
The size of this market, being so recent, has not yet been calculated. However, by covering a minimum percentage of the meat industry, it can be defined that the market it would cover could allow sales of 1,834,257 units in the first year, corresponding to € 3,551,121.55.
The business is economically and financially viable but requires a large initial investment. With an investment of € 500,000, the product can be developed; carry out the works of the ship, pay for the immobilized material, the expenses of the first establishment, and the marketing year. However, in order to pay suppliers for the first months, you have to request a loan of more than € 500,000, which the company can repay in 3 years, generating profits from year 1.
The viability of Green Alpha is demonstrated on the financial level, where it is expected to obtain the first year a profit of almost 1 million and a half euros.
The financing of the investment is planned in different phases. First of all, get your own resources or FFF to be able to get on a ferry and also get financing. Thereafter, get funding from a venture capital fund and perhaps find a third partner to continue running our business.
We hope that Green Alpha reaches the ears of as many people as possible and that it can rapidly expand and open up to other frontiers and new challenges in the near future.
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