|
Author
Lalwani Lalwani, Diren Haresh
Sáez Valero, Álvaro
|
Abstract
We decided to do this business because we noticed that in the home appliances service sector there exists the opportunity to cover some customer needs. This sector has evolved a lot during the years. However, there exist some customers’ needs that are not covered.
Moreover, we think that technology has improved a lot and many sectors are benefiting from it. So, we decided to adapt the home appliance sector into a technological platform.
We have observed that the sector has different problems that could be solved. Firstly, customers were not confident when searching and contracting a home appliance company. Customers wanted to know more about the companies they were contracting in order to eliminate or reduce the risk of contracting an inefficient company. Also, most of them argued that once they contracted a service, the company carrying out the service always arrived late. Finally, we talked with a home appliance individual, and he confirmed to us that it is really difficult for them and other companies to advertise themselves and find a way of attracting new customers.
After analyzing all these different needs, we decided to create HomeCare. This business is an app that aims to connect offer and demand. This app will serve home appliance companies and autonomous individuals to advertise themselves and reach potential customers. In order to use our app, companies will subscribe to it. They will have two different packages to choose between. One of the packages costs 90€ per month and will allow companies to reach an unlimited number of orders. This package is thought to be useful for companies that have difficulties finding customers and will use HomeCare to reach potential customers. The second package costs 10€ per order. In this case, this package is thought to be useful for companies that already have fixed customers but that will want to promote themselves and reach new customers. As these companies have more orders, they have the chance of not paying each month, but to pay only when they have a free schedule and want to cover it.
On the other hand, HomeCare will be free for its users. The value-added for them is that they will see the different services that each company offers and will be able to decide which one they want to contract. Furthermore, customers will read the feedback from other customers that have already contracted the company’s services, minimizing the risk of contracting an inefficient company.
Finally, we have developed a financial plan where we have obtained positive results. We have done a three-year forecast. The first year we have some losses as we will have an initial investment. However, in the second and the third year we have positive results and in the third year we would obtain a total benefit of 32.037,04€.
|
|
