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Author
Esparbé Perera, Martí
Guasch Garcia, Marc
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Abstract
This work aims to analyze the viability of the creation and exploitation of the company Honey WRLD.
Honey WRLD is a company that is based on the exploitation and local distribution of bee products, initially organic honey with a designation of origin. With the creation of this company it is intended to bring to modernity a very old profession such as beekeeping. For this reason, a company is created based on the traditional values of beekeeping such as respect for nature and the production and sale of a product of proximity and quality. Uniting it with the current technological modernity, with a constant dissemination of our activities and a strong local and low cost marketing campaign. Being a company based on a very old job, the main value of the company is the knowledge of beekeeping. This knowledge will allow us to analyze the environment and always produce to the maximum and at the same time will allow us to disseminate our knowledge to give added value to the brand.
Regarding the financial needs, it can be seen that a fairly high investment is required in all the beekeeping equipment but thanks to the fact that it is designed to last many years, the annual maintenance is aimed at creating a new stock in case of expanding the holdings. Finally, as long-term objectives, it is intended to focus on the subsistence of the company in order to ensure the maintenance of bees in the ecosystem and at the same time create a social awareness about the importance of bees and beekeeping.
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