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Author Gisbert i Ametller, Jordi |
Abstract Today we live in a time when marketing is one of the most important departments of a company. Marketing is a tool that all companies must introduce into their overall global plan in order to allow themselves to grow. Many companies use marketing techniques to achieve their goals. This work has been applied to the company LEBSA, which is a European laboratory dedicated to the research, development, manufacture and commercialization of active pharmaceutical ingredients (API). This study aims to propose to the company the implementation of a Planned Strategic Marketing for its new product Octenidine dihydrochloride, which will help them increase sales, generate more income, get more customers, obtain more brand awareness, increase their perception of quality. , increase your recognition in the digital world and learn more about the German market both in the pharmaceutical and cosmetic sectors. |
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Director Palau Saumell, Ramon |
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Degree IQS SM - Master in International Marketing in a Digital Environment / International Marketing & Sales Management |
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Date 2020-06-02
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