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Author Vemuri, Edukondal Ram |
Abstract 91Nation is a lifestyle fashion brand that makes innovative, distinctive fashion for the trendy, contemporary Indian. 91Nation was created on the principle of embracing your nation with style. 91Nation is a brand gathering stories from around the country and putting the effort to let consumer acknowledge the greatness behind our today’s India. This is an idea inspired by the original stories from India. Unleashing the significance behind each theme. Catching the vibe, enhancing the love. Know about what consumer buy, learn about what they are wearing. Extending focus on innovation on operations, allowed 91nation to manufacture products with best in class producers in the country and cut out the middleman wherever possible. 91Nation is direct-to-consumer model which create premium-quality fashion at affordable price. The Company deals only with Supima Cotton which is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product. It is a superior type of cotton grown in the USA. It represents less than 1% of cotton grown in the world. What makes Supima unique to other cottons is the extra-long staple fiber that gives the cotton its premium properties: Strength, Softness and Colour retention. The company traditionally deals with off-line sales channels and recently developed its ecommerce website as online sales which includes blogging for user engagement. To get an idea about the market company is serving, we considered various factors in Indian fashion and other industry which are exhibited below. This Factors are very vital in this study as the whole concept of 91nation deals with a niche market segment which no other brand tried to tap so far. |
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Director Palau Saumell, Ramon |
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Degree IQS SM - Master’s Degree in International Marketing in a Digital Environment / International Marketing & Sales Management |
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Date 2020-06-02
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