Marketing Plan for Nnergix

Author

Bran, Juan Daniel
Vilar Peris, Andrea

Abstract

This study aspires to show an internationalization plan for a B2B business. The company planned to internationalize into the LATAM market (Spanish speaker country). A thorough study was conducted to understand the magnitude and feasibility of entering LATAM countries and concluded choosing Chile as the main target. This project was tailored to help Nnergix to expand to the Chilean market with innovative and revolutionary software that gathers and integrates data provided by Solar Panels. Marketing strategies (digital and non-digital) have been adapted to a personalized plan for Nnergix to excel in its market development strategy. Besides, a detailed database has been created stating potential leads and touchpoints that will accelerate Nnergix Network creation in the Chilean market.
Finally, the ruggedization plan has been tailored to the company considering actual sales figures and KPIs and can be adapted to the company's financial situation at any stage.

Director

Meyer, Jan-Hinrich

Degree

IQS SM - Master in International Marketing in a Digital Environment / International Marketing & Sales Management

Date

2021-06-08