Vintage Aficionado

Author

Juan, Marc

Abstract

Watchmaking is an industry that is currently in a stage of great maturity since it is a conservative sector which has been operating for more than 3 centuries.
This final degree project is based on a detailed analysis of how to sell mid-range and high-end watches online, taking into account social and cultural changes in Spain.
Currently the number of e-commerce that offer watches online in Spain is a minority. For this reason, if we implement them correctly, we have the possibility of observing a large increase in sales of this type of wine in the same way that has occurred in other industries.

Director

Olivé i Tomàs, Antoni
Van Tol, Martine

Degree

IQS SM - Undergraduate Program in Business Administration and Management 

Date

2022-06-12