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Author
Santin de Arteaga, Alex
Fitó Cortada, Marc
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Abstract
Our final degree project focuses on the creation of a clothing brand with its own style and a naval character, which sets trends and also changes the sector's trend of manufacturing clothing that is not sustainable. These are the two needs that we are going to try to cover.
First of all, we observe that today there are many trends and ways of dressing among the national population. In the users and trends that we want to focus on, we notice that there is a wide margin for improvement, since personally neither of the two members of the group know of any brand that is to be worn routinely, with style and with a naval character. Therefore, by implementing this naval sense to the style of clothing that we like, we believe it can create a trend. This is the first need that we will try to please all those users who need it.
The idea of implementing this naval character, we feel that we are forced to make this clothing created sustainably. What do we mean by sustainable, clothing with organic cotton, better working conditions, low consumption of energy, water and chemicals. Furthermore, today it is a problem that clothing is not manufactured sustainably. That is why we want to produce clothing in this way, to contribute to the world, not only by manufacturing clothes, but in the way that few brands do, by being sustainable. We believe that this need is important to cover, beyond just our clients, but for the entire population of the world. By creating a trend and being a reference for all brands that do not manufacture in this way, we can improve so that this need is gradually tried to be covered by all manufacturers.
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