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Author Candelas Calabuig, Juan José |
Abstract Throughout our long stage as students, and short trajectory in the professional world, we have detected the need for a tool that facilitates the taking of notes and the way to manage them. A solution that is comfortable and simple, but at the same time practical and effective. The absence of an alternative capable of satisfying and solving this problem has led us to develop this business plan. Our product consists of a smart pen that allows you to take notes or any type of drawing and instantly store all the information we need on a digital platform. In this way, you can take notes and have them stored on the network to be able to access or share them when we are interested easily and quickly. Its function is to act as a support when collecting and transmitting information, capable of adapting to different profiles and applicable in multiple scenarios or situations. Smartpen is intended for a very wide and varied audience, but it is especially focused on the professional and academic fields since its application and characteristics are perfectly adapted to the problems that may arise in these two sectors. We will reach our customers through the B2B and B2C markets. The "Business to Business" market consists of selling our product to academic institutions and companies. On the other hand, the "Business to Consumer" part consists of selling the product to the final consumer. The market size for digital pens globally in 2020 is $ 561,680,000. The size of the Spanish market is somewhat uncertain, however, we estimate its value at $ 6,670,000. Our sales forecast for the first three years of activity, 2021, 2022 and 2023 are: Revenues of € 99,337.55 in 2021, which is equivalent to the sale of 864 units and a Spanish market share percentage of 2%. Income of € 155,257.14 in 2022, which is equivalent to the sale of 1,350 units and a 3% share of the Spanish market. Finally, revenues of € 296,578.66 in 2023, which is equivalent to the sale of 2,579 units and a Spanish market share percentage of 5.5%. Finally, it should be noted that being a technology and innovation company, the initial investment required is high. For this reason, we want to start making profits from around the fourth year of activity, once we have established a good position in the market and have finished developing and perfecting the product. |
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Director Castellet Grau, Pedro |
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Degree IQS SM - Undergraduate Program in Business Administration and Management |
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Date 2020-05-15
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