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Author García Gómez, Alejandro |
Abstract Our project is to set up a luxury rural hotel in L'Empordà. We will have 4 rooms; 3 singles and a suite that will be located in the top of a tree, that is, there will be 1 tree per room. In addition to offering overnight stays, we also give our clients the opportunity to have breakfast and dinner with kilometer 0 products with a modern touch, as well as guide them to enjoy new experiences in the area. Our intention is to offer a different service to people with a high purchasing power in a tourist area in order to disconnect. Throughout the business plan, show that the market we are entering has great potential even with the great competition found in it. Thanks to our unconventional rooms, eco-friendly culture, the use of a showroom and luxury accommodation, we intend to stand out in this competition and in a few years expand the complex and be able to open more rooms. Through our social networks on Instagram and Facebook and the advertisements on these platforms, we aim to reach as many people as possible within our target audience and outside of it. Finally, in the sales plan, we can see that during the first years we will have losses, but from the third we will be able to start generating profits from which, from the following years, we will use to improve our facilities and expand little by little. |
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Director Martínez Guillén, Mari Carmen |
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Degree IQS SM - Undergraduate Program in Business Administration and Management |
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Date 2020-05-06
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