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Author
Molano Gómez, Klaus
Pou Guillardin, Arnau
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Abstract
In this final degree project, observe the feasibility of creating Tao-Water, a company whose economic activity will be the treatment, bottling and distribution of water with some essential characteristics such as the focus on sustainability, both both in the product and in the process, using recycled materials for packaging and the use of machinery that pollutes and consumes as little energy as possible.
Our goal with this is to create not just a company and a product to sell, but the beginning of a change in the thinking of the people who consume it, so that they bet for products with value and awareness with the environment.
As for our target audience, as we have already said, it is aimed at people who believe in the need to use and consume products that help both the health of the consumer like the one on the same planet. For market positioning, by differentiating ourselves from the competition as a product quality and sustainable we are going to need a logo by which we can be recognized easily and above all a good approach in terms of marketing campaigns to align the values of the brand with what the potential consumer receives from the information.
Regarding the campaigns, we are going to use social networks above all and use influencers whose “feed” aligns with the values that Tao-Water wants to represent with its product.
Finally, in chapter 9 of the work we analyze the viability of the company at economic, there we can see how, due to the large initial investment required, the company will begin to obtain benefits in the second year of life, therefore, given the framework that we present, the company will be successful and will be solvent and beneficial for both partners economically and for the planet by promoting a lifestyle ecosustainable.
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