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Author Raurich Mestre, Josep |
Abstract Titanium Strength is a brand dedicated to selling dreams. These dreams are in the form of a fitness machine, and with them, you can achieve your greatest goals. For us, the main thing would be to be able to achieve a healthy and balanced body. We have been operating in Europe for 4 years, and with the Covid-19 crisis, we realized that we could bring these dreams to the population of the United States. This is how we landed in the new world. Leaving aside the power to achieve a healthy body, we consider that we cover two great needs. The first and most important is that we want to make the idea of being able to go to the gym as accessible as possible. That is why we have a wide variety of machinery that fits all budgets. We know that the United States has a great fitness tradition, so we will have competition in this regard. On the other hand, and after the Covid-19 health crisis, we have analyzed that the population is more prone to "build dreams" in the safety of their home. That is why the idea of ̈home gym is becoming more and more popular. Currently, Titanium Strength is experiencing an increase in turnover due to the great health crisis of Covid-19. In turn, strong marketing differentiation is driving consumers to choose Titanium Strength over other fitness brands. Thanks to these two points, Titanium Strength has increased its turnover from €70,000 per month to €200,000 per month. For this reason, we believe that an expansion to a new market such as the American one, could be key in this year 2020. |
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Director Auroux, Xavier |
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Degree IQS SM - Undergraduate Program in Business Administration and Management |
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Date 2022-05-16 |
