How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Authors

Braojos, J.; Benitez, J.; Llorens, J.

Abstract

We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.

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Journal

Information & Management​, 2019, vol. 56, no. 2, p. 155-171

Date of publication

2019-04-17

DOI

https://doi.org/10.1016/j.im.2018.04.006