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Author
Torné Cortada, Gerard
Bosscher Navarro, Laurens
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Abstract
Ágora Investing is a company dedicated to the financial market information industry whose main objective is the collection and transmission of said information so that the investor can establish an investment plan that is profitable with the least possible risk. Through the preparation of periodic financial reports and focused on trading in shares, and through the use of our web platform, Ágora Investing would help the investor to break down the investment barriers that, otherwise, can cause monetary losses and the abandonment of investment activity.
Today this sector is growing rapidly thanks to a new stream of young investors with investment concerns and a more active strategy than the typical investor. Total Available Market in Spain is 963,092 retail investors. However, Ágora Investing is focused on a target client described as a man between 25 and 45 years old with investment concerns. In other words, our target market is 168,963 retail investors. Therefore, the maximum value that this target market would have, calculated assuming that the entire target market would be subscribed to the Investor Account of €34.45 per month for 12 months, would be €69.5 million. In the sector there is a very established competition that, however, fails to efficiently cover the needs of the retail investor. This situation offers an opportunity for Ágora Investing to offer a complete solution that provides great value to the user of our services.
This business project is economically viable and thanks to its online business characteristics, it has great scalability and profitability. In the second period, operating profits would be obtained and in the third period we would have a positive result for the year.
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