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Author
Ventura Griñó, Artur
Verdura Viñas, Carlos
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Abstract
In the present work a business plan is formulated in which it is intended to make a painting buying and selling company. The intention of the business model is to modernize the method of selling the paintings, since the common thing in this sector is to sell in galleries of art, mainly.
Our purpose is to give added value, focusing the exhibition and sale of the works through digital media. The sales channels will be online auction platforms, second-hand websites, a commercial premises located in El Born (Barcelona) and a page own website.
The product will be based on a large number of works of different types, both of use decorative and collectible. The prices of the works will vary according to the type of these, some will be more affordable than others. Always selling quality works, at a price reasonable and in good condition. We estimate that approximately 20% of the cadres purchased, they will need to be restored before being sold. In addition, we offer professional advice to clients.
The initial investment will be from the partners, for an amount of €600,000 of which €500,000 They will be used for the acquisition of paintings for their subsequent sale. With this amount intends to buy around 1,200 units. As the works are sold, it will reinvest part of the profits in more units. With the initial investment in pictures and the reinvestment, it is intended to bill €1,000,000 in the first year.
The sector in which we are focused has a lot of competition, but it does not have barriers of large entrance, so getting in is easy, but establishing ourselves in the market is more complicated. The company intends to make a significant investment in marketing, so to help us establish ourselves in the sector, and increase our sales.
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