DEALCAN – Gestión integral de los residuos generados por la población mediante el uso de contenedores instalados en supermercados que premien el buen hacer de dichos usuarios

Author

Díaz Escobar, Jon
Farré Breda, Joan

Abstract

At DEALCAN we reward users who deposit empty containers in our machines located in supermarkets or public places, either through a raffle or cash payments (whether or not the SDDR system is implemented).
The SDDR system (system of deposit, return and return), consists of charging an amount as a "deposit concept" per container sold, returning said amount to the customer when he returns the container to the establishment.
The prices obtained by DEALCAN for each container sold to the recycling plant are € 0.01 / unit. per plastic container, and €0.014/unit per can.
The way to distribute this amount between DEALCAN, the user and the supermarket varies depending on whether the SDDR system is implemented or not:

• If the SDDR system is NOT applied, the end user keeps 10% of the value through a discount voucher valued at € 75. The draw will be made when the 60,000 PET cans / containers have been reached. If the SDDR system is applied, the end user would not receive this extra 10%, only the return of the deposit.
• Whether or not the SDDR system is applied, the supermarket earns 35% of the value that we obtain for said packaging. We charge a fee of € 300 for maintenance and waste management, but in turn, we ensure a minimum profit of € 200 per month to the supermarket. Currently, in the whole country there is no company established in this business.

Clearly, there will be 2 different advertising channels, in order to cover both the end customer (supermarket) and the end user:

• Advertising on television, newspapers and social networks to reach the user and make him aware of the need and personal benefits of recycling.
• Commercial to sell our services to supermarkets.

According to a study carried out by ECOEMBES, explained later, DEALCAN has the potential to receive 1,400,000 packages per month.
Finally, we highlight our training, both founders being Industrial Engineers with a Master's Degree in Business Organization with work experience.

Director

Ramírez Roma, Xavier

Degree

IQS SM - Master’s Degree in Industrial Business Management

Date

2020-06-03