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Author
Ibern Bosch, Maria
Miquel Rosell, Laura
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Abstract
In recent years, the market for organic food has grown considerably. More and more consumers want to take care of their health and the environment, opting for this type of food. Also, due to the Covidien-19 crisis, small suppliers in the sector have been affected, which is why they are considered important initiatives aimed at supporting the local economy. In addition, it is important to highlight the preference of consumers to make the purchase using online platforms.
To do this, the business idea is to open an online supermarket of organic and local food, guaranteeing the quality of the products and services offered through an intuitive website. Likewise, it is considered important to support local farmers, so it will collaborate with Catalan farmers and cooperatives with many years of experience in the cultivation and care of organic products. During the first three years, it will be operated only in the province of Barcelona. If once this period is over, the business develops satisfactorily, the option of extending it to more Catalan provinces would be considered, including the possibility of opening a physical store. Another means of distribution used will be the Click and Collect system. It is an alternative to the commands sent to the corresponding addresses through which customers can collect the orders they have processed through the website at the company's warehouse.
It will be a B2C, and potential consumer customers between 30 and 45 years old are aware of following a healthy diet based on organic food. This is an age group with a greater preference for buying these products in specialized online stores. Keep in mind that, for the most part, they are the ones who make the purchase. In any case, although young people between 18 and 30 years old do not usually do the shopping, it is important to take into account, since they are the most environmentally conscious and can influence their parents' buying process. committed to the environment, therefore, to minimize the environmental impact of the company's activities, a series of sustainable alternatives will be incorporated in different business areas. Among them is the fight against food waste. Products with an expiration date that is about to expire or that cannot be sold the next day will be sold through the Too Good To Go platform, an application that combats food waste by connecting establishments that have daily food surpluses with consumers willing to buy them at reduced prices. It will also collaborate with social entities giving part of the surpluses.
It is expected to grow enough to guarantee the success of the project in a highly competitive environment. The objective is to achieve an accumulated sales amount in the first three years of activity of € 1,164,046.39. For this, share capital of € 72,000 will be required.
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