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Author
El Habre, Mariana
DMaria, Federico
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Abstract
“Innovation and Quality is Pink albatross”
Nowadays, more and more people have decided to jump into plant-based alternatives products. Following this trend, Pink Albatross premium ice cream is made from 100% plant-based ingredients.
Being a Vegan and sustainable ice cream saves million liters of water and have lower impact on the environment. Its package is fully recyclable produced with materials from PEFC/FSC certified forests.
“Because using dairy to make ice cream is neither compassionate nor sustainable”
Pink Albatross ice cream is extremely creamy, intense, natural, lactose-free, gluten-free, vegan and sustainable. It is created with only recognizable ingredients. Its unique creaminess comes from the mixture of coconut milk and cashew nuts. The intense flavor is natural, without any artificial ingredients. None of the ingredients contain gluten, soy, dairy or eggs.
“Being Creamy & 100% Vegan Never Tasted So Good.”
In this thesis, we will start with the internal analysis of Pink Albatross company in Spain. Then, the international marketing plan will take us to identify first Honk Kong market then Singapore market.
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