International Marketing Plan ITW Reagents


Futaky, Nora Caroline
Gharbi Gorfti, Yassir


This international Marketing Plan is developed for ITW Reagents. ITW Reagents is a manufacturer of Lab Chemicals & Lab Biochemicals that is active in more than 80  countries. The main aim of this report is to analyse and assess the potential of expanding business in the French market.
ITW’s mission is to contribute with their products to innovative solutions aimed at improving people’s quality of life, sustainable development and global solutions. ITW helps achieve some of these solutions in areas as essential as healthcare, nutrition, water solutions, energy efficiency or new technologies and materials through their innovative and top quality chemical, biochemical, and life science products.
The long-term vision is to aim at maintaining the position as the preferred producer and supplier of chemical reagents and become a leader in the international market, upholding the commitment to quality and being competitive for the customers.



Palau Saumell, Ramon


IQS SM - Master’s Degree in International Marketing in a Digital Environment / International Marketing & Sales Management