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Author Hernández Romero, Gonzalo |
Abstract In Spain, the sports betting sector has experienced a year-on-year growth of more than 20% since 2012, which means that in 6 years the income in this sector multiplied by 2.5. In addition, the forecasts of the experts suggest that this market is still far from stabilizing. As predicted by investment and advisory firm Ficom Leisure, the sector is expected to grow between 1.22 billion and 1.84 billion in the next 3-5 years. However, despite the exponential growth that the sector presents, it stands out for some shortcomings, such as social acceptance. It is as a result of this problem that Bet & Friends was born. Our mission as a company is to revolutionize the industry, creating a space for union between people who share the same interests and offering them a unique experience. To do this, we intend to translate into a virtual platform (mobile app) the most traditional bets such as "cheers" and pools, so that users can enjoy them with all the possible comforts and facilities. From the app, we will offer two services: the "cheers" and the pools. In the case of truncheons, there will be two types. Public cheers, where all users can participate, and private cheers, where the creator of the cheer can invite up to 30 users. It should be noted that the company will not obtain any direct benefit from the private cheers, since we do not intend to apply any type of commission to the transactions carried out. Although we will receive an indirect benefit, that of giving a good image to users and making them feel that we are with them, instead of against them. On the other hand, with the public cheers and the pools we do intend to keep a commission. This will be 22.5% in both. This will give us a competitive advantage over the competition, since online pools, such as Marca.com, have a commission of 24%. Regarding the segment to which our service is directed, we intend to focus on gender male between the ages of 18 to 45 years. The fact that our service focuses on men is because in Spain, 83.25% of active players are men. Of these, 83.46% are between 18 and 45 years old. At the same time, we believe that we can attract the attention of many people who are not used to gambling or have never gambled, since the service we offer is new and completely different from what we see today. To carry out the idea and create the society with all that it represents, we have calculated that we will need an initial capital of € 140,000, 60,000 of which will be the amount with which we will value the application. This capital will be provided by the two co-founders of the company, so we will not need external financing during the first year of activity. Although, during the first years we assume that we will have to request a loan of € 40,000 to face liquidity problems. The loan will be repaid for 3 years. Regarding the forecast of total sales that we estimate to have during the first three years, they are: the first year we expect to obtain income of € 140,481, although the result for the year will be negative at € 63,840. In the second year, the income will be € 268,983, and the result for the year during this period will also be negative at € 25,694.56. As of the third year, Bet & Friends begins to make real profits. Sales this year will be € 478,617.20, with a profit for the year of € 4,596.41. In the third year, unlike the other two years, we managed to reach the deadlock, located at 746,243 bets.Our vision of how to approach the market, together with the services we offer, makes the experience that clients will have with us unique. This means that unlike the standardized competition, which would be, or bets in one house or another; With our model, the client can continue to be a client of other bookmakers, since the services and experiences lived in both are complementary. In addition, we will offer the private cheer service totally free, and the quota of the pool will be lower than that of the competition. For all these reasons, we believe that the application will attract the attention of many people and we trust that it will have the expected success. |
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Director Guardiola Flores, Víctor |
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Degree IQS SM - Undergraduate Program in Business Administration and Management |
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Date 2020-05-11
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