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Author Vilella Palés, Adrià
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Abstract In the current world of Mountain biking, it is true that there are several applications that users use to improve the experience when practicing the sport, but there is no social network as such, with which cycling can be shared with those with the ones you want. It could be said that it is the first application that seeks to create a cycling community. Just Bike is a company that has two branches, one of them the application and the other, the website, both are complementary, but at the same time independent. On the one hand, the application is much more focused on the practice of sports On the other hand, there is the website, which has complementary features to those of the application, but focuses on other aspects there are more features and more details that make that Just Bike is different from the competition and offers an innovative vision. The company, as mentioned, focuses on the application and the website. These two services are aimed at a defined public, which is consistent with the company's vision. Just Bike, as briefly mentioned in the previous point, has a number of characteristics that distinguish it from other companies and therefore offers added value to the existing market. In terms of economic-financial viability, it has very defined income, trying to reduce aspects that obscure an application, such as advertising, and betting on others that offer alternatives to the user for a better practice of cycling. On the other hand, the costs are mainly grouped in the creation and maintenance of the application, marketing and personnel. The world of Mountain biking is constantly growing and, therefore, the application market. It is a good opportunity to enter the market, trying to offer a different vision. With the expected income from the different services, a relatively satisfactory first year is expected (taking into account the first 4 months of inactivity), followed by a second and third year of consolidation and constant improvement. Viability is obtained through the sources of income that make it possible to cover the loan and the contribution of the partners, together with the volume of expenses, both in the second and third years. The initial investment consists of €110,000, with which Just Bike is able to find the viability of the project. €60,000 of these come from the contribution of the partners. Financing of the investment: The financing consists of a loan of €50,000 to the bank, which is repaid after 5 years. |
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Director Banqué, Francesc |
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Degree IQS SM - Undergraduate Program in Business Administration and Management |
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Date 2022-01-31
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