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Author
Llorens Gómez, Aina
Parés Pérez, Núria
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Abstract
TripleR is a company created by Aina Llorens and Núria Parés that was formed thanks to the two founders' dreams of creating something different, exclusive, simple and sustainable.
The company focuses on women and men who put the environment first. We are dedicated to the population that has a medium, medium-high and high purchasing power that wants to follow market trends. With the aim of following this path, this company sells exclusively online and is committed to making its life cycle, from the suppliers to the arrival of the product to the customer, as eco-friendly as possible. Since the web is our primary method of communication with clients, we will have a freelancer hired to manage the TripleR website.
One of TripleR's competitive advantages is the use of recycled fabrics to manufacture our products. Thanks to the fact that we have close contact with our suppliers, we do not need to manufacture them on our own and, in addition, we have the security of a correct supply.
Likewise, TripleR is exclusive in its products. TripleR offers sustainability, quality, customization and all this at a reasonable price.
At the beginning, our company offers three lines of accessories: computer cases, cloth bags and backpacks. All with the TripleR seal. We do not want to focus on having many products and many varieties since we are inexperienced in this sector, we prefer to focus on these three products and then expand our range.
Through our marketing campaigns, we will make TripleR known. We will also try to make the client feel attracted to the brand and remember us as a sustainable and quality brand. All this through advertising and social networks, such as Facebook and Instagram.
Regarding the financial part of our company, we expect to make a loss in the first year of its activity. From the second and third, TripleR will already make a profit. As a consequence, the ROE is negative in the first year, but the second and third will increase considerably, so it will be positive. The gross margin of the company will be approximately 80%.
Thanks to the TripleR business plan that has been made below, we can conclude that this project is viable.
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