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Author Bas Buatell , Ferran |
Abstract Rafe Studio is the result of Ramón and Fernando's vision to apply their know-how about the business world in the architecture and design industry. Market research has contributed to illuminate the unmet needs of clients that represent an inspiring business opportunity: Rafe Studio is a real estate consulting company that offers integrated projects for architecture, interior design services, landscaping and art acquisition. Initially you will have two lines of business, a real estate consulting studio and an online store. In the long term, the goal is to broaden its scope of operations and become a recognized company and influential brand, ultimately championing premium, personalized and design-sensitive quality. The company's headquarters will be in Barcelona, a cosmopolitan and pioneering city. The Rafe Studio e-commerce platform will be accessible to everyone, regardless of geographic location, from year 1. And finally, it is planned for Studio's operations to take place in international markets with growth potential. The company will be led by the Steering Committee (CEO + CFO + CMO +) Creative Director) and will offer its services together with internal designers (an architect, an interior designer and an engineer), industrial and other supply companies. Naturally, the staff will grow with the business. The designer and a graphic designer are expected to join the family in the second year. Our offer is born from developed people who need to support their environment and create their own lifestyle. Beautification and personalization trends, current market solutions and new ways of doing business with the customer are configured. Rafe Studio fits perfectly into this new equation, offering a pragmatic and aesthetic look. The competition is intense, but the differentiation of Rafe Studio lies in its integrated proposal; simplifying the entire process while offering a coherent system and personalized solution to the client. Rafe Studio organizes so that employees are the center and engine of the business. The success of companies depends directly on the quality and recognition of their creativity team, together with the marketing and communication efforts to establish the (inter) national brand. |
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Director Olivé Tomàs, Antoni |
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Degree IQS SM - Undergraduate Program in Business Administration and Management |
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Date 2020-06-03
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