School of Management - TFM 2021/22

TFM IQS 2021/22

 

Master's degree of the IQS (School of Engineering and School of Management) defended in the 2020/2021 school year.

Select each title for further information (abstract, degree, etc.).

The Company's entry into the Canadian market - An International Marketing Plan for Carolina Honest

Author:
Batthyany, Gyula
Dai, Yiru

Director:
Derqui Zaragoza, Belén

Degree:
IQS SM - Master in International Marketing in a Digital Environment / International Marketing & Sales Management

Date:
2022-06-06

The impact of social media marketing on purchase intentions of fast fashion mediated by motivations: analysis of the role of culture In Jordan, Morocco and Spain

Author:
Echtouki, Zineb

Director:
Jiménez-Asenjo, Noelia

Degree:
IQS SM - Master in International Marketing in a Digital Environment / International Marketing & Sales Management

Date:
2022-06-06

¿Pueden los criptoactivos complementar la oferta de las Mobile Money para mejorar la inclusión financiera en el Perú?

Author:
Ibarra Ruiz, Fiorella

Director:
Prior Sanz, Francesc ; Tamas Borsi, Mihaly

Degree:
IQS SM - Master’s Degree in Auditing and Management Control

Date:
2022-06-05