|
Author
Font Casany, Joan
Torras Seró, Conrad
|
Abstract
Children are known to tire very quickly of their toys and gifts. Most are used multiple times, or the children just grow up, and then the toys are left in a corner of the room without any use. Today, technology is an essential part of our lives, and children are no strangers to it, younger children are increasingly seen with the latest generation mobiles.
Our business idea consists of a mobile application [MF1] for the exchange of toys in good condition in the environment of the school itself, aimed at parents who want to save money and that their children can get new toys in a simple and safe way, in addition to promoting the recycling of products and prolonging their life cycles. The application will be available to schools in Catalonia and will work through geolocation. In this way, the application will connect students from the same school. Therefore, students should verify the school to which through any teacher. The student will hang up the toys that they want to change or sell and will be able to see what items their classmates offer. If they see one that interests them, they will open a chat between the two users so that they can agree to make an exchange.
To guarantee security, only parents can register their children and approve an exchange within the application, in addition to being informed via email of the products that their children offer or purchase. The school will also receive the information of all the activities, thus becoming an additional filter that offers more security to parents.
The need that our idea intends to cover is to reduce the cost of the renovation of toys, especially for parents who cannot afford to buy toys continuously for their children and thus favor the concept of "the 3 Rs" of sustainability: Reuse, Reduce, Recycle
In our company, the user will be any student of a school that uses the application in its center and is registered in it. The client will be the schools that wish to implement the application within their center. In this way, the school participates and encourages Reuse, Reduce, Recycle, while acting as a safety layer for children. Users must verify their school within the application through a teacher at the center. In this way, by geolocation, the application will connect with the rest of the users of its own school.
Thanks to this, the parents of the students will be able to save money by avoiding having to buy toys more frequently, contributing to the fight against global warming by encouraging the reuse of these toys, lengthening their life cycles. The application will be free to download since we consider that a paid application aimed at being used by children and adolescents would not be profitable. Generally, payment applications are not very profitable unless they are a very specific type of application aimed at a professional audience, in addition to which we consider that it would greatly limit our scope. A free application is much more likely to receive more downloads in the first few days and this is very important in the positioning that the application may have.
One of the options that we contemplate and that is the most common to make the applications profitable is through advertising within it, but being an application that is dedicated to children and adolescents we consider that trying to charge for ads is risky since the ads should be very specific and specifically aimed at children. One of the biggest threats to our society today is global warming.
Barcelona is the second coast that dumps the most plastic into the Mediterranean sea, dumping up to 26.1 kilos of plastic per kilometer of coastline. Plastic, in addition to having a negative impact on organisms and ecosystems, emits methane and ethylene, two powerful gases that contribute to the greenhouse effect.
With our application, we intend to provide a space in which these products do not end up in the trash shortly after being purchased, promoting responsible and sustainable consumption.
In addition to our commitment to the environment, with our application, we also intend to contribute values and principles that we believe all children should have, such as companionship, solidarity, sharing, and being respectful with the environment.
|
|
