Ventas y comportamiento del comprador de productos OTC en la oficina de farmacia durante el primer periodo del COVID-19


Viayna Figuerola, Enrique


This document analyzes the impact on the pharmacy office in the first period of Covidien-19, as the situation of uncertainty has affected the customer's behavior in purchases made at the pharmacy. First, the characteristics of urban pharmacy offices, the marketing behind them and the Covidien-19 will be analyzed. Second, with the condition of understanding the situation, a sales study and an observation study have been carried out, to understand the customer's purchases during the Covidien-19 period. Studies have focused on four OTC products: hydroalcoholic gels, thermometers, vitamin complexes and dental products. It is observed that the buyer in the face of the merchandising stimuli of the office has predominated less than purchases by pharmaceutical advice as in the case of vitamin complexes.



Derqui Zaragoza, Belèn


IQS SE - Undergraduate Program in Pharmacy