|
Author
Adell Lumbreras, Celia
Fazio, Lorenzo de
|
Abstract
Our business idea for the preparation of the final degree project is based on making volunteer events visible and achieving a greater impact and awareness of their importance. That's why we had the idea to create our app called GOOD KARMA.
The startup wants to operate within the volunteering and sustainable e-commerce sector. Therefore, GOOD KARMA, is constituted as a connector of all the Voluntary Associations and Micro Voluntary Associations, as an online retailer and an advertising platform for registered sustainable and social companies.
GOOD KARMA creates value that is not limited to the individual interests of users and customers, but concerns the environment as a whole. In fact, it generates value for society and the entire economic system, promoting socio-environmental activism and rewarding those companies that produce with low impact. We intend to get the user to take as part of their routine helping in social or environmental causes, in particular, we want to focus on young people.
The GOOD KARMA Vision will have to be an inspiration for consumers, offering a better and sustainable future, in which people are motivated to take care of each other and build together a better and different world. The values that the company will embody will therefore be solidarity, sharing and transparency.
As regards the analysis of the economic evolution of the company, it is worth highlighting that during the first year there are considerable logical losses in the start-up period of a company with an activity whose start-up, starting from scratch, is very slow, although it has a very “self-explosive” character in its evolution, which requires a lot of patience.
This evolution of the results continues to be negative during the second year and part of the third, which is when profits begin to be produced, which already in the fifth year offset the accumulated losses. These benefits come from:
- Commission income from transactions produced by users when buying sustainable products from companies registered in our Marketplace.
- The subscription income obtained by applying a fee to each company that signs up for the proposed application.
- Advertising revenue, cost per view, cost per click and average CPM have been obtained taking into consideration their market average.
Also in this case, quite low values have been selected, in order to be as competitive in the first years of life and to be able to present the startup as the ideal platform to sponsor low-impact products. The reasons that lead us to raise this idea are because the figure of volunteering in Spain is increasingly important. 94% of the population considers that the figure of volunteering is very important in society and 81% say they have a lot or a lot of trust in volunteers. In addition, the sustainable e-commerce market in Spain is not yet characterized by large players, despite the fact that little by little portals are emerging that try to fight against consumer attention. For this reason, we consider that, in this sense, the sector is attractive.
On the other hand, the difficulties that we will have to face are: Sufficient capital to overcome the foreseeable and not small initial losses, and the time and patience necessary for this very reason.
|
|
