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Author
Picó Lerma, Andrea
Torres Redondo, Anna
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Abstract
Our main objective is to enter the relatively exclusive and competitive bridal market.
Enter the bridal market, based on a personalized service strategy, while using new technologies, digitizing and modernizing the creative process.
We want to use technology to assist in the development and planning of all crucial procedures during the organization of these events. For example, one of our objectives is to facilitate the organization of couples who want to get married in the Catalan territory but who do not live.
Regarding the location of our services, initially we will start by focusing on the region of Catalonia, especially in the province of Barcelona, since our offices will be located in its capital. Over time, our goal is to expand our services throughout the peninsula.
We have decided to opt for collaboration spaces because not only have we found that it is the cheapest option, but it is also the one that best suits our needs. As we are only two workers, the founding partners, and our main work tool is the computer, we have considered it appropriate to opt for these shared spaces due to the fact that, if not, our expenses would increase.
As we no longer have workers, all the main departments will be under the responsibility of the two founding partners, where one of them will be the main person in charge of the company, making them the CEO.We are aware that the Wedding Planner market is not as broad as others and that it is a fairly new service. For this reason, and because we want to be able to adjust to all needs and budgets, we have decided to offer more than one service.
We will offer three different services, known as: Full Organization, Partial Organization and Event Coordination. Our main source of income will be the commission that we will charge our clients for the management of the wedding. After talking with several professionals in this sector and some interviews, we decided that the best option was to opt for this source of income and not keep a commission from suppliers, since in view of our clients, this is more professional.
Regarding expenses, we will only have fixed expenses, since we provide a service that does not generate any variable. This facilitates and simplifies the preparation of expense forecasts, making it also more precise.In terms of monetary matters, we will start with a total capital of 20,000 euros, contributed equally by the two founding partners and we will also have a bank loan of 20,000 euros that You will have to return it within three years.
We have provided a forecast for the first 3 years and anticipate an upward trend in sales, which we can guarantee that a viable and realistic project will take place. At the end of the third year, we expect a net profit of € 37,212.56 with a total of 82 services provided, reaching 1% of the Catalan market.
Regarding the ratios, we can demonstrate through the working capital ratio that it will always have a good financial situation and will be efficient in the short term. In addition, our company would obtain a debt ratio of less than 1 during the first three accounting years, which means that it is not a risk company.
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