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Author Casanella Martínez, Sebastià |
Abstract In recent years, a new type of consumer is arriving in the world of wine, young, restless, curious and urban, who is influenced by innovative trends and who prioritize sustainability and health. As a result, the consumption of organic products is on the rise year after year. Different market studies conclude that the consumer of wine gives more and more importance to the packaging. Specifically to the practicality of this, depending on which you have the opportunity to enjoy the product in any situation and place. In the present work the feasibility of launching a young white and ecological wine of the Chardonnay variety packaged in 250ml cans that will be initially marketed through the Bonpreu Esclat supermarket chain in two-unit cases and at a price of sale to the final consumer of 5 euros. The product is aimed primarily at both male and female audiences between the ages of 20 and 35. |
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Director Olivé Tomàs, Antoni |
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Degree IQS SM - Master’s Degree in Industrial Business Management |
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Date 2020-09-08
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