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Author
Figueras Farré, Albert
Martínez Colomina, Mariona
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Abstract
The business idea presented by the company FurniRent, is based on solving a problem that has been increasing in recent years; the exponential increase in rental housing prices. To cope with this increase, the company FurniRent offers a rental service for furniture and appliances with different lines of business, to more easily adapt to the circumstances of customers. The company will be located in Barcelona and will operate in the province of Barcelona and the Community of Madrid.
The company's offer is divided into three business lines: the first would be the offer of the catalog, where the customer can rent the furniture and appliances he wants individually, or by agreement, previously designed by the company. The second line of service will be a custom design, which will be carried out by an interior designer using the products offered by the company in the catalog. The last line will be the sale or rental of second-hand furniture and appliances.
The target audience for this service is the tenants of the community of Madrid and the province of Barcelona, who, due to different circumstances, consider that the service offered by FurniRent is more economical, flexible, practical and profitable than the traditional method. to furnish a home. FurniRent's competitive advantage will be based on two key factors, first of all, it will be based on the styles of furniture and appliances that will be offered in its catalog and pacs, which will be composed of three different styles, while the competition direct usually has a single style. On the other hand, another differentiating factor of the company will be the personalization and flexibility that will be offered to the customer. The company will have a legal form of a limited liability company, and will be formed by the two founding partners, who will have an equal distribution of the company's shares. The company's short-term goals will be to achieve positive results and make profits, while in the medium to long term it will be possible to expand the business model nationally. The investment needed to start the business would be € 100,000 in the first year, € 40,000 in the second and € 30,000 in the third, in total, the necessary investment needed by the company FurniRent, is € 170,000 since the third year this is already beginning to be profitable on its own.
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